Startup Acquisitions, Part 1 …

Podcast Overview

All entrepreneurs know about the end game, the liquidity event where the startup is acquired for a variety of strategic reasons. But attracting and engaging the right buyer is a challenging process with few guidelines and many pitfalls.

However, there is good news for the startup community. Corporations have designated internal and external teams with the goal of finding startup companies that can fill gaps in their product line or simply to grow through acquisition.

This podcast features a conversation with an advisor to startup sellers and a corporate buyer about how to position your startup for being identified as a potential acquisition and closing the deal.

In this podcast, we will discuss the following factors:

• Defining the unique value in a startup for the potential acquirer
• The acquisition strategy of Real Defense Holdings
• Knowing metrics important for the buyer
• Drivers of startup value, including the hidden assets
• The acquirer’s playbook
• The importance and value of the talent in a startup
• Valuation assigned to the customer base

My guests are Mark Addison, CEO of Xrocket.io, and Gary Guseinov, CEO and
Co-founder of Real Defense Holdings. Mark Addison is an advisor to technology companies preparing to engage in an acquisition plan, representing the seller and Gary builds the scope and capability of Real Defense Holdings via an acquisition strategy.